There are two events that booked February in the worldwide calendar, and there is a striking similarity between both. At the beginning of February each year, over 150 million viewers tune in to watch one of the most viewed events in the sporting calendar, the Super Bowl, in which two teams fight for the title of world champion. Except all of the teams involved come from America, of course, so it’s not much of a “world” championship. But it would be hard to argue that there’s a team better at the sport anywhere else in the world, although it would also be hard to argue that there’s much interest elsewhere in the world, when that audience is composed over 100 million people in America watching, and barely half that across the rest of the planet.
At the end of February, there’s an event that’s a different story. Typically getting a US audience in only the 30-40 million range (still enough to beat top rated shows like American Idol), but getting a worldwide audience higher than the shoulder-pad wearing ball-throwers, the Academy Awards have a much bigger reach, with audiences genuinely around the world tuning in. But sadly, there’s not much more chance of something non-American winning than there is at the Super Bowl.