Star Wars: The Force Awakens
It’s that time of year again: it’s next year. Sorry, been a bit busy to say the least, but I will at least attempt to get my review of 2015 completed for your reading pleasure. Normally this takes a couple of weeks to lovingly craft and compile; this year I’m going to attempt to do it in a day and a bit. Wish me luck.
To start with, when I used to have time to write this blog regularly – something I’m aiming to do again in 2016 – I used to pick out the six trailers each month I was most interested in. Then at this time of year I’d then reflect on the dozen that had left the most lasting impression. Having resolutely failed to do this most months this year, it’s given me a slightly different perspective on the year this year, but I’ve still managed to find the usual handful which intrigued and excited in equal measure.
Best Trailer For A Mediocre Film: SPECTRE
After the triumph of Skyfall, the Bond producers did the only sensible thing they could and brought back Sam Mendes and many of the same team responsible for that triumph. This trailer strongly suggested that they were on course to replicate the success of the earlier film; evidence, if any were needed, that trailers can be somewhat misleading.
Best Action Trailer Of The Year: Mission: Impossible Rogue Nation
The trailer for Spectre promised high octane stunts, intense drama, attractive, empowered women and a good hit of nostalgia and failed on at least two of those counts. The trailer for this fifth incredibly-tricky-but-actually-achievable mission promised high octane stunts, the same brand of spying nonsense the other films have delivered, an attractive, empowered woman and – crucially – fun. It’s fair to say that this trailer did a much better job of delivering commitments that the film could fulfill.
Best Summing Up Of The Film In A Single Scene: Inside Out
The trailer was actually released in December 2014, but my house, my rules. A trailer for 2015’s best animation that perfectly sells the concept of the film without a word of exposition.
Best Documentary Trailer: Amy
This teaser for the slightly uneven but still compelling documentary sells you on the concept in a little over a minute. Efficient.
Best Trailer That Doesn’t Undersell The Weirdness: The Lobster
And a good Colin Farrell movie, reminding us all that they do happen from time to time.
Best Trailer That Completely Missells The Film (And Kind Of Spoils The Ending): Eden
As good as this trailer is, it suggests that a large proportion of the film is in English (it’s not), suggests that it’s generally a lively music movie (when it’s a more reflective, soul-searching film that knows its garage from its trance) and also has a decent clip of the dramatic ending of the movie thrown in for good measure. Way to go, trailer peeps.
Best Aaron Sorkin Movie Trailer: Steve Jobs
Following in the footsteps of my 2010 trailer of the year for The Social Network comes a trailer so finely honed it could have been produced by Apple themselves. Film’s not bad either (spoiler: it’s just missed out on m top 40 of the year by a whisker).
Creepiest Trailer Of The Year: The Witch
That kid going “ba-ba-baaa” is proper freaking me out.
Best (NSFW) Marketing Campaign Of The Year: Deadpool
And so much more.
Most Promising Trailer For Next Year If They Don’t Screw It Up: Suicide Squad
While I am distinctly underwhelmed by the Batman vs Superman trailers and have almost no personal desire to see the film after enduring the gratingly stupid Man Of Steel, this actually looks like it might succeed in being dark but not gloomy. Anyway, the internet melted when it came out so it’ll probably make dump-trucks full of money.
Best Trailer With No Dialogue And Lots Of Star Ratings: Carol
All of the plaudits are correct as seen in this trailer, and you’ll be hearing more about this film before my end of year review is done. A delightful way to summarise the film’s style and tone without needing to use half of the plot and dialogue too.
Best Trailer Of 2015: Star Wars: The Force Awakens
To get audiences back onside, after a decade of CGI meddling and indifferent prequels and a further decade where we all thought “oh well, that’s that then”, Disney needed a marketing campaign to get the hardcore fans back onside and to convince the casual viewer that there was something worth checking out here. For me, the core of the trailer will have sold the casual viewer but it’s the two bookends that sold me on this relaunch: the opening tracking shot which gradually reveals the crashed Star Destroyer, and the final, punch-the-air reveal of Harrison Ford and Peter Mayhew, together again after all these years. These two moments have made this particular trailer my favourite of 2015. And yes, I am a little biased, as I type this while wearing odd Star Wars socks. (An R2-D2 and a Yoda, thanks for asking.)
The 12 Best Trailers Of 2014 WINNER – The Babadook
The 12 Best Trailers Of 2013 WINNER – Gravity
The 12 Best Trailers Of 2012 WINNER – The Imposter
The Dozen Best Trailers Of 2011 WINNER – Submarine
The Half Dozen Best Trailers Of 2010 WINNER – The Social Network