Mad Max: Fury Road
Time to start yet another trawl through the cinematic wonders of the year, the fifth time I’ve broken down the cinema year in blog post form, and as has now become traditional I’m starting with my look at the best trailers of 2014. I have to say that 2014 hasn’t struck me as a golden year in the art of the cinematic promo, not least because of an ever increasing avalanche of marquee names and tentpole sequels that have a very precise series of beats to hit. I’ve probably also reached a point where I don’t watch very many of these in cinemas, partly because the tendency to keep the house lights up means most people tend to sit and chat through them, but also down to the fact that the standard diet of ads and trailers at the multiplex is twenty-five to thirty minutes of my life I’ll never get back, so I try to dip in as close to the start of the film as I possibly can.
All that said, there have still been a few highlights of the year, so in tribute to my normal Half Dozen trailer run-down I’ve pulled together another double dose of the best of the year’s trailers.
Best Trailer That Condenses The Movie Into Two Minutes: The Grand Budapest Hotel
What you’re really looking for from a trailer is something that sums up the tone and the spirit of the film without giving the game away. Recent trailers for Wes Anderson’s films have got this down to the finest of fine arts, not least because they tend to use the score from their respective films, and this picks off a selection of crowd-pleasing moments and also captures the true sense of the lighter moments of the film while not giving away too many of the highlights for when you come to watch the film.
Best Trailer For Teasing Just The Right Level: Godzilla
Just as with the Roland Emmerich’s Godzilla, this trailer was doing its best to keep back the detail of the grumpy green giant until you were sat watching the film. This probably worked more effectively, not least because the reveal of the actual creature leaves you breathing a sigh of relief rather than disappointment. Most of us who remember the travesty of Matthew Broderick charging round after a bunch of humourless Godzookies were relieved that this offered up the possibility of something just a little less emotionally scarring.
Best Trailer Earworm Of The Year: Guardians Of The Galaxy
Marvel couldn’t really lose here, as few people would have had too many expectations of this very minor property before James Gunn was offered the director’s chair. Even the eccentric (if expensive) casting wouldn’t have done too much more to raise hopes, but then this first trailer hit, with the film’s secret weapon revealed: the killer throwback soundtrack, and if you weren’t oonga-chakkaing to yourself after hearing Blue Suede’s Hooked On A Feeling, it’s possible you either hate the Seventies or you have no soul.
Best Comedy Trailer Of The Year: What We Do In The Shadows
I had a few issues with What We Do In The Shadows, mainly around the lack of big laughs, but that was possibly also down to the fact that many of the film’s best moments ended up in the trailer. Conversely, this is a two minute breakdown of the film that still hasn’t failed to put a smile on my face every time I’ve watched it.
Best Action Trailer Of The Year: The Raid 2
The Raid 2 suffered from being a subtitled action movie so it failed to crack either the art houses or the multiplexes and I ended up performing a 120 mile round trip just to see it. But when this trailer was offering up so much (all of which was delivered on in spades in the film), it was hard to resist. It helps when your two and a half hour action movie has probably close to an hour of action so that you’re not losing too many important beats to the need to drum up an audience.
Best Ronseal* Trailer: Mrs. Brown’s Boys D’Movie
No, wait, come back! I haven’t taken leave of my senses: Mrs. Brown’s Boys D’Movie is almost certainly a terrible film – I haven’t actually seen it – but there’s something about the trailer: you could not possibly watch it, and then sit down and watch the film saying you weren’t warned what you’re getting. Having been forced to endure some of the TV series, all of the staples are present and correct: the sub-music hall humour, the fourth wall breaking, the corpsing mid-joke, the self-referential digs, and in terms of pitching the finished product, you can’t fault it.
* does exactly what it says on the tin
Most Horrific Flashback Of The Year: Edge Of Tomorrow
You learn something every day. In this case, I discovered that the mind-numbing flashbacks I was having to the Battle: Los Angeles trailer caused by the use of the same music in this trailer wasn’t caused by the same music at all, just a common reliance on heavy use of autotune. For the record, the trailer for my least favourite film of the current decade was accompanied by Johann Johannsson’s The Sum’s Gone Dim and the Edge Of Tomorrow trailer is underscored by Fieldwork’s This Is Not The End. Feel free to tell me that I’m getting old and should be able to tell the difference.
Best Reveal In A Trailer: Citizenfour
Citizenfour has a trump card up its sleeve, and both the trailer and the film manage the reveal in an understated but effective way.
Yeah, not much more I can say than that.
Move along. Nothing more to see here.
Best Underdog Trailer (also Best Use Of Eighties Music): We Are The Best
I’ve not managed to catch everything I’d hoped to this year, I never do, but if one film stands out as being one I regret missing, it’s We Are The Best, and hopefully this trailer shows you exactly why. Out of the films I’ve not seen (at time of writing; it’s on Netflix so may yet appear in the top 40), this one seems to have been cropping up on as many end of year lists as anything.
Best Trailer For A Film Not Out Until 2015 First Runner-Up: Inherent Vice
I’ll be honest, I’d not paid much attention to Paul Thomas Anderson’s new film, partly because you don’t need to: it’s a name that’s become as reliable a stamp of quality as Scorcese or Spielberg at their peak. Consequently, this trailer – showing how Anderson set about capturing the feel of Thomas Pynchon’s novel – took me by surprise. Some top quality falling over from Joaquim Phoenix there.
Best Trailer For A Film Not Out Until 2015 Winner: Mad Max: Fury Road
The first trailer created a real buzz around the internet with its incredible looking action scenes, but it was just a string of action scenes with a cool techno soundtrack and a two-headed lizard. But this second promo was a perfect storm of fast cuts, giant logos, Nicholas Hoult going a bit mad and when the Dies Irae from Verdi’s Requiem drops, it’s the trailer equivalent of snorting pure speed. Seven million YouTube views in a week have surely guaranteed this a big opening weekend next year.
The Best Trailer Of 2014 is The Babadook
There could only really be one winner this year. Preparing to watch The Guest on the opening night of FrightFest, in a room full of hardened horror movie fans, the fact that they were freaking out over a trailer spoke volumes about what was to come, and by the time the film played two nights later there were actual screams. This brings us nicely full circle, as this trailer also does a great job of nailing the concept without giving away too many of the big moments, and I’m not only adding The Babadook to my Trailer Of The Year roll of honour, but I’m still sleeping with the lights on and I’ve stopped reading books. Can’t take any chances.
The 12 Best Trailers Of 2013 WINNER – Gravity
The 12 Best Trailers Of 2012 WINNER – The Imposter
The Dozen Best Trailers Of 2011 WINNER – Submarine
The Half Dozen Best Trailers Of 2010 WINNER – The Social Network