Captain America: The First Avenger
Trailers time again. We’re now in the peak of the summer season, but apart from one week when Harry Potter and the Whatever Thingy will be on in every screen in your local multiplex, there seems to be a lot on offer and most of it should stand at least a chance of nabbing one of the smaller screens in your art house or larger multiplex. I’ve left out Harry Potter, as it’s another one of those that you’ll not even be worried about seeing the trailer if you’re a fan, and you’ll not want to see the trailer if you’re not, even though it is an extremely well put together promo and bodes well for the end of the franchise.
I’ve also left out The Tree Of Life. The trailer did leave me slightly cold, but not anywhere near as cold as I felt when I watched the only previous Malick film I’ve seen in a cinema, The Thin Red Line, and even with an intermission I can’t remember the last time a film tested my patience quite as much. I hope that my tastes have matured somewhat in the thirteen years since that came out, but I’ll hopefully find out this week one way or the other.
I love pretty much anything to do with sport. I’m an avid fan of football, rugby, cricket, snooker, darts, tiddlywinks, sloth racing, synchronised bog snorkelling, you name it, I’ll watch it. With one exception. Try as I might, and believe me I’ve tried over the years, I’ve never been able to get into American Football. I don’t know what it is; I used to think it was the gaps in play, where a match which is supposed to last 60 minutes takes upwards of three hours normally, but that’s never stopped me liking baseball, for example. There’s certainly plenty of strategy involved, and it has a lot of the qualities that other sports I love have, but for some reason, American Football and I are always destined to tread different paths.
But there is one upside to the giant rock concert that had a small sporting event during the intervals last night, and that’s the commercials. With most of America watching who’ll be crowned World Champion of America, advertising rates are at a premium, so the film studios stump up their biggest wads of cash for the year to try to entice viewers into cinemas later in the year. And as a typical slot lasts only thirty seconds, it’s not only ideal for the cripplingly short attention spans of most viewers, but also means that most are packed wall to wall with keen quips, giant explosions and things doing things to other things in the biggest way possible. With explosions and quips. And explosions! BOOM!